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What you will learn:

Whether you’re a magazine or newspaper publisher, the first step to increasing digital circulation is by getting more people to download you app. This guide will teach you the user acquisition tactics to drive more traffic to the app store and increase app installs. By the end of this 20-page guide, you’ll be ready to create an app promotion strategy that includes:

1 App Store Optimization

Keyword and conversion optimization tips to improve visibility of your app on the stores

2 Paid Acquisition

What you need to know about running app install campaigns on Google, Facebook and more!

3 Viral Acquisition

Increase referral traffic, leverage your web presence and make the most of offline promotions.

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About the Author

An expert in inbound and mobile marketing, Krista creates content for publishers who need to bring their content mobile, helping them navigate the new world of app marketing.

Krista McLandress

Head of Marketing, Paperlit