Having held a prominent position in the market since its inception, Mondadori has always sought to adapt to the changes in the market. Recently, they wanted to adapt to the changing content consumption habits in Italy. Mondadori also wanted to elevate their offering to provide a multimedia experience and put the choice on how to consume their content at the hands of their customers. Aside from this, Mondadori also wanted to better understand how their readers are interacting with their content - something which was difficult to track in print-based media. Another challenge was to provide more options for subscription packages.
Through Paperlit, Mondadori’s titles can now publish multimedia such as image galleries, videos, and HTML pages to better engage their customers with highly-interactive content. Advanced functionalities in the apps for users also allow searching, bookmarking, sharing, switching between text only or multimedia reading modes, and more. For the publisher, the adoption of Paperlit allowed the tracking of analytics on each piece of
Creating their own proprietary solution would have incurred a large investment. As Paperlit already has a track record of
From in-app purchases to increased options for ad revenue, Mondadori can now experiment with different ways to increase their digital magazine revenues.
Mondadori has completely embraced digital transformation, taking full advantage of a new data-driven strategy, an increased distribution network, and the enrichment of its products.