Make money with a digital magazine

By taking advantage of the new opportunities brought by a digital change, you won’t just survive, but thrive even more than you ever did.

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Give your magazine a new life

Crisis of the publishing industry

1. Crisis of the publishing industry

It’s been documented for a while now that the publishing industry hasn’t fared well in the past decade. Readership and subscriber numbers are on the decline, and fewer people are reading print publicationsBut rather than see a bleak future for the publishing industry, we should look at the opportunities. It only takes three key changes to overcome the publishing crisis. Several publishers have thrived despite the shakeup. The road to each of their success may be different, but there’s one thing that all of them have done, and that’s taking a few steps to embrace digital.

2. From print to digital

In truth, the crisis can only affect you to its fullest extent if you allow it. By adapting to the changes in the market and taking advantage of the new opportunities brought by a digital change, you won’t just survive, but thrive even more than you ever did.

The shift from print to digital isn’t easy, but many publishers consider it because of the many advantages and opportunities that it brings. Going digital really breaks down the boundaries that limited you in a traditional publishing set-up. Geographically, it’s clear that online distribution allows your publication to reach audiences that would otherwise have been limited by your distribution network.

A limitless target for your publishing company then allows you to explore other markets. Perhaps you can offer your publication in other languages to capture other markets. You can also establish new publications or create a new section of your publication to focus on other topics to target people with other interests. Switching to digital can also help you cut costs and increase your magazine’s revenue. There are new revenue streams that only having a digital magazine can bring.

Staying a print-only publication has many limitations and as time goes by, your magazine will be less and less in tune with your readers’ habits and the industry. We’re not saying the industry is changing. We’re saying that it has already changed. And that is why publishing your magazine online is important.

Create a digital magazine

Create a digital magazine

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Which are the steps to take when creating a digital magazine? In our guide, you will learn how to get your digital publication started.

Current status of the publishing industry

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Get to know the publishing industry as you never did before. Find out why your business is facing problems and the best solutions to solve them.

Current status of the publishing industry

3. New ways to make money

Generating revenue in print magazines was pretty straightforward. There were ads and subscription packages. Between these two primary revenue sources, there was little room for creativity.

Magazines that have decided to go digital, on the other hand, can count on many different possible revenue streams, probably more than they can run at the same time! Publications that have both digital and print versions of their publication can leverage on up-selling to both subscribers and advertisers. Digital ad revenues can come from diverse sources such as affiliate links, website banners or digital magazine ads.

 

New ways to make money with a digital magazine

 

Subscribers can choose a cheaper digital-only (or even web-only) or print-only subscription or a package of two or all of them – a great way to up-sell! There are plenty of ways you can expand your subscription program through digital magazines. Eventually, you can enrich your offer further by adding more of both free and paid digital issues. Some magazines even incorporate e-commerce into their digital magazine allowing readers to buy items directly in their magazine.

When adapting the strategy to advertisers, you can offer them advertising packages across one or multiple publishing channels since with digital, you now have multiple publishing streams with different audiences.

Going digital doesn’t just limit to publishing your digital magazine on a magazine app or your website. Eventually, as with many companies that do take advantage of the Internet, you’ll probably dabble in social media and improve your website. Eventually, if your brand starts to become an influencer over social media, you can monetize that channel as well, just as many independent vloggers, Instagrammers and other social media influencers do.

As you gain more of a following online, you are basically growing your business. Eventually, you can expand to branded products and services such as physical merchandise or even paid courses and events.

Paperlit is a platform specially designed for digital magazine publishers. Want to give it a try and monetize your content? Start your free trial!

 

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The key to making money is to stay invested

4. Create an app to get more readers

Publishing on your own magazine app is one of the primary ways digital magazines are distributed online. Having your app on your reader’s phone is the print magazine equivalent of having the magazine in their back pocket. And this is one of the main reasons why apps are used to help increase magazine circulation.

But that isn’t the only reason. From consistency of magazine display quality to being a low cost-delivery system, to being able to collect analytics insights, there are plenty of benefits of having a magazine app. Also, by having a magazine app, you basically have another channel to promote your magazine – the app stores where many people browse at any time looking for a new app to add to their phones.

However, distributing your magazine using your own app could result in some costly mistakes if not planned and executed correctly. Mindlessly selling your app on the app store can result in commissions of up to 30% levied on in-app purchases (even subscriptions). Make sure you research the different ways you can distribute your magazine in app stores without paying hefty commissions.

It’s not just about app store commissions as well. There are some technical issues and considerations that you have to clarify before putting your magazine in Google Play or the Apple App Store. To make it easier, many of these aspects can be tackled by choosing the right software to create your digital magazine app. Just a few of the essential features to look for in a digital magazine app include support for different kinds of formats, embedding multimedia such as videos, gifs, animations etc. and support for different viewing layouts.

Magazine apps can bring you lots of advantages, but only if you plan and execute everything properly.

 

5. Alternative ways to earn more

Monetize your blog
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From product endorsements to affiliate marketing, digital magazine blog sites open up a whole world of opportunities for you to increase your revenue. That’s why shifting to a digital strategy from a traditional print model is so beneficial. And guess what? There are tools that make blogging and digital magazine publishing go hand-in-hand. That means there’s less work needed to maintain two publishing channels! With more efficiency, that means you get more ROI per piece of content produced.
Use Shopify or a similar tool
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Shopify’s popularity as an e-commerce solution can’t be ignored. As one of the leading solutions for businesses that want to sell online, you can use Shopify to help you sell digital subscriptions on the Internet. While Shopify can be used to sell digital subscriptions easily, it also goes well with other plugins that help you increase subscription sales even more. There are also other platforms and tools that help you generate your own magazine app to distribute in app stores – no coding required!
Exploit your WordPress website
Exploit your WordPress website
Wordpress is undoubtedly one of the most popular platforms for building and getting your website live online and so it isn’t a surprise that many digital magazines’ websites are hosted using Wordpress. However, many publishers don’t realize that a Wordpress site gives you plenty of opportunities to make money. Aside from being another channel to offer your advertisers to display ads in, you can take advantage of a wide range of affiliate marketing programs.

Publishers looking to overhaul their business by taking the digital plunge can start with Paperlit. Get a quote now!

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